BRAND

The Kidz-Art story began in Amsterdam, where designer Mary–Ann started designing clothes for her children because she could not find what she liked anywhere else.

She began with a small basic collection in bright, neon colours, which she decorated by hand.

The batik, dip and tie & dye effects were amazing and inspired her to expand the collection further.

Kidz-Art has now grown into a vibrant, trendy brand for babies and girls between 0 and 12 years old. An exciting mix of sportswear, high-fashion and ethnic (cultural) elements translated into characteristic styling regarding fit, prints, artwork, details and the use of colour. The mix of extremes you will find within the Kidz-Art collection combine amazingly well together.

IDENTITY

Always colourful and full of bold and surprising (colour) combinations. The collection consists of individual styles, right down to the smallest detail, with a signature that is always recognisable. The beautiful embroidery and the amazing quality are common themes within the collection.

Thanks to small, colourful details such as ribbons, bows, labels and buttons, the various items in the collection are easy to combine. This results in a commercial and at the same time unique collection as a whole.

BRAND DNA

Colours make you happy! The Kidz-Art collections radiate energy.
Designer quote: “Have you ever heard a child say that purple doesn’t go with red? At Kidz-Art, the clothes can all be combined. Growing up can be pretty tough, so why not turn it into something beautiful!”

AGE SEGMENT

Kids 62 to 152 (girls only) / Baby 56 to 86