Flo started off in 2010 as a private label for the Dutch multi-brand retailer Ko&Flo.
As it became a huge success, we decided in 2012 to offer the collection also to other shops, from the starting point “What sells well in our store, will definitely sell well in a lot of stores.”
What sets Flo apart from her competitors is the fact that the collection is developed in the store. We put many years of expertise into practice in our designs. As a matter of fact, we still have a very close connection with the shop floor to see which products sell well, what kids want (and don’t want) and of course what their mums prefer.
At this moment Flo is one of the top 3 brands in Dutch Retail concerning sell-through rate and profit contribution.
Girls from size 68 till 164 (age 6 month till appr. 12-14 years)