NONO has been around for more than 25 years. Since its existence, we create fashion in a unique way that is inspired by girls personalities. We aim to help girls to develop their own unique identities. Our fully coordinated collections are innovative yet easy to wear for every girl. Our concepts should always be clear and fresh. NONO has three main collections per year: Early Spring, Spring and Fall. Our approach to sustainability considers both quality and relationships. 


NONO is a Dutch brand for girls with a strong identity and a story behind every collection. We believe children should be free, confident, and happy. Free to show themselves and playfully embrace the world with an open spirit! THus, We encourage girls to find whatever self is their unique self. We believe fun clothing is the start of who they are; as a result, we blend classic cuts with playful and daring designs that are inspired by NONO adventurous personalities. We make clothes for adventure, but we are also on an adventure ourselves every single day.